Why is website speed important?
The digital age has given us a multitude of conveniences, and we have a vast number of resources in the palm of our hands with the explosion of mobile devices in our society. Access has been granted to the average person for the majority of what they want or need when it comes to gathering information and purchasing products. This has driven the economy in a direction unlike anything else before the internet.
So what does this wholly novel element mean for the user and for you as a website owner? Well, it means that your website and online presence should become your top priority because that is where your first impression is made. The traffic that businesses and website owners generate off their online presence is something that can no longer be taken lightly. One of the distinguishing factors that determine the growth of companies that work with end users is their ability to build and maintain an effective website and social media.
Page Load Times are Critical.
Website speeds affect your brand image and perception in the mind of your visitors. Nobody likes slow webpage speeds, and they negatively impact your experience on the site. Google even has stated that the speed of a website is an important factor in their search algorithms.
Besides an appealing look, interactive menus, and user friendliness, your website’s speed is one of the greatest influencers for your customers who visit your site. If a visitor experiences longer than “usual” delays in loading web pages, they become statistically likely to exit your site and search for a competitor. This can adversely affect your website and your business.
Research has shown that:
- 47% of people expect a web page to load in two seconds or less
- 40% will abandon a web page if it takes more the three seconds to load, and
- 52% of online shoppers say quick page loads are important for their loyalty to a site
What affects your website speed?
There are multiple facets related to a website’s loading speed, and there are several things that come into play when trying to minimize the user’s time spent looking at a progress bar. One of these is HTTP requests. That is, the various images and scripts and stylesheets that are prompted to load on each webpage. There are effective and creative ways to minimize these requests, yet still keep your website looking good. We do all the work to optimize what is necessary for this function for your site, keeping your speed at the level or above your competitors. There are also tricks like reducing the amount of plugins on a page, and enabling caching and compression that can greatly reduce webpage loading speed. Much of what we do deal with these types of modifications.
What is involved in improving website speed?